Whether you’re just starting your online store or scaling your business, having the right marketing tools in your ecommerce toolkit is essential to grow traffic and drive conversions. PYGMY Commerce, the flexible, customizable ecommerce platform built for Indian entrepreneurs, supports integrations and strategies that can take your store to the next level.
n this blog, we’ve compiled a list of the best ecommerce marketing tools for businesses using PYGMY Commerce. These tools will help you with everything from SEO to email marketing, social media, analytics, and beyond.
1. Tools to Increase Website Traffic
Google Search Console
Free and powerful, Google Search Console helps monitor how your site appears in search results. You can fix indexing issues, see search queries people use to find you, and improve your visibility — all essential for organic growth.
Google Ads
Running Google Ads lets you reach shoppers actively searching for your products. With features like Smart Shopping and Performance Max campaigns, it’s easier than ever to get started — and PYGMY Commerce supports easy product feed integration.
Meta Ads (Facebook + Instagram)
Use Meta Ads to create highly targeted ad campaigns across Facebook and Instagram. PYGMY Commerce lets you track conversions and integrate with your Meta Pixel for better campaign performance.
2. Tools to Capture Leads and Engage Customers
Mailchimp
One of the most popular email marketing tools, Mailchimp allows you to design newsletters, automate emails, and segment your customer base. With PYGMY Commerce, integrating Mailchimp is simple — start building your email list from day one.
WhatsApp Business API
Connect with customers instantly using WhatsApp. From abandoned cart messages to order confirmations, WhatsApp marketing is a must-have. PYGMY Commerce supports custom integration with WhatsApp to boost retention and engagement.
3. Tools for Social Media Marketing
Canva
Creating eye-catching visuals is easy with Canva. Use it to design posts, banners, and ads that match your brand’s style. Canva is perfect for creating daily content for Instagram, Facebook, and Pinterest.
Buffer or Later
Schedule your posts ahead of time using Buffer or Later. These tools help you maintain a consistent posting schedule, analyze engagement, and optimize for the best time to post.
4. Tools for SEO
Ubersuggest
Ubersuggest by Neil Patel offers keyword suggestions, backlink data, and content ideas — perfect for optimizing your product pages and blog content.
Yoast SEO (for blogs)
If you’re using a CMS with your PYGMY Commerce store, like WordPress for blogging, Yoast SEO helps you optimize each post for readability and search ranking.
5. Tools for Analytics and Insights
Google Analytics
Integrate Google Analytics to understand user behavior, track conversions, and make data-driven decisions. PYGMY Commerce supports GA4 and eCommerce tracking.
Hotjar
Want to know how customers interact with your site? Hotjar gives you heatmaps, session recordings, and feedback polls so you can continuously improve your store experience.
6. Tools for Customer Support and Retention
Tidio or Freshchat
Live chat support tools like Tidio or Freshchat help you connect with customers in real time. PYGMY Commerce lets you embed these chat tools easily, improving response time and customer satisfaction.
Loyalty Programs (via Custom Apps)
Reward repeat customers with loyalty programs. PYGMY Commerce enables custom app development and integrations, so you can build reward systems tailored to your store’s needs.
Final Thoughts
Marketing your ecommerce business doesn’t need to be overwhelming. With the right tools — and a powerful platform like PYGMY Commerce that allows seamless integration and customization — you’re well on your way to building a successful online business.
Looking for a platform that grows with you? Explore PYGMY Commerce now and unlock the full potential of your marketing strategy!