Do you think Instagram is just a social media platform to share photos? Think again!
Social commerce is revolutionizing the way brands sell online, turning platforms like Instagram and Facebook into powerful digital marketplaces. With a seamless “see it, click it, buy it” experience, social media is becoming the go-to destination for online shopping. And while Instagram leads the way, it’s not the only platform leveraging this trend.
The Exponential Rise of Social Commerce
₹39.5 lakh crore in revenue was generated through social commerce in 2020
28.4% CAGR expected from 2021 to 2028
Shoppers increasingly rely on social media for discovering and purchasing products. Smart ecommerce brands are integrating social commerce into their omnichannel strategy to maximize sales and engagement. With PYGMY Commerce, businesses can streamline their social commerce approach through seamless integrations.
Where Can You Find Social Commerce?
Instagram is a key player in the social commerce ecosystem. According to Statista, 19% of B2C and 12% of B2B brands consider Instagram their most crucial sales platform. With over a billion active users, brands leverage Instagram for:
Product discovery
Influencer recommendations
Direct shopping experiences
PYGMY Commerce ensures businesses can link their stores with Instagram for a frictionless shopping experience.
With 1.4 billion daily active users, Facebook provides immense opportunities for ecommerce businesses. Facebook Shops allow brands to create digital storefronts where customers can browse and buy directly from the platform. PYGMY Commerce simplifies Facebook store integrations, enhancing customer engagement and conversions.
Snapchat
Once a platform for photo filters, Snapchat is now stepping into social commerce with augmented reality shopping, targeting Gen Z consumers who seek immersive experiences.
Pinterest users can shop through “buyable pins”, making it a great platform for brands that rely on inspiration-driven marketing. Pinterest also offers valuable insights into consumer preferences and shopping behaviors. PYGMY Commerce enables businesses to sync product catalogs for better reach.
Live Shopping
Live shopping is the new-age home shopping experience where brands showcase products via live streams on social media, websites, and apps. It allows customers to interact in real time, ask questions, and make purchases instantly.
7 Reasons To Use Social Commerce For Your Ecommerce Brand
1. Reach Potential Consumers
Social media is no longer just for networking; it’s an interactive shopping hub. Consumers seek product inspiration, read reviews, and even message brands directly before purchasing. A strong social commerce strategy, powered by PYGMY Commerce, ensures your brand remains accessible to all shoppers.
2. Create Frictionless Shopping Experiences
Consumers now shop across multiple platforms. Omnichannel commerce, including social media, provides a seamless, real-time shopping experience. PYGMY Commerce simplifies integration across multiple channels, ensuring a smooth buying journey.
3. Hyper-Target Customers With User-Persona
Social commerce enables brands to utilize customer data for precise targeting. Understanding consumer behavior helps brands place products right in front of the ideal audience, increasing conversions. Social monitoring and listening, powered by PYGMY Commerce’s analytics tools, allow brands to refine their approach and enhance personalization.
4. Build Real Relationships With Social Listening
Engaging with customers on social media builds brand loyalty. Active engagement, responding to customer queries, and addressing concerns foster trust and improve customer experience, leading to higher retention rates. PYGMY Commerce facilitates real-time customer interactions through integrated messaging features.
5. Magnify Brand Awareness For Better Visibility
Social media is the most direct form of brand communication. The more conversations about your brand, the wider your reach. Increased social presence strengthens brand recognition and credibility. PYGMY Commerce ensures automated social media posting and engagement tracking for better visibility.
6. User-Friendly Features Increase Conversion Rates
With 90% of social media users accessing platforms via mobile devices, social commerce has streamlined the buying journey. One-click purchases, easy checkout options, and product discovery features enhance user experience, leading to higher conversion rates. PYGMY Commerce’s PWA ecommerce websites further optimize mobile shopping.
7. Providing Omnichannel Experience To Thrive
A strong omnichannel strategy enhances both physical and online sales. Use social media to drive traffic to retail stores and vice versa. Encouraging consumers to follow your brand across multiple platforms increases engagement and purchase frequency.
How PYGMY Commerce Helps You Leverage Social Commerce
1. Easy Social Media Integration
PYGMY Commerce allows seamless integration with social media platforms. Brands can link their online stores with social channels, enabling direct selling through Instagram, Facebook, and more.
2. Advanced Analytics To Understand User Behavior
With built-in analytics tools, PYGMY Commerce helps brands track customer journeys, identify trends, and personalize marketing campaigns for better engagement.
3. Mobile-First Social Commerce Solutions
PYGMY Commerce builds PWA ecommerce websites that function like mobile apps, ensuring a seamless shopping experience across devices.
Conclusion
Embracing social commerce is no longer an option—it’s a necessity. With the right strategy, you can increase brand visibility, improve customer engagement, and drive higher sales.
Integrating social commerce into your ecommerce business gives your customers an unmatched omnichannel experience. Ready to take your brand to the next level? **Start your journey with PYGMY Commerce today!