Digital products can be created once and sold repeatedly. Learn about some of the most popular digital products and how to sell your own.
Entrepreneurs are building entire businesses around digital products. eBooks, online courses, music, custom templates, and other digital items are easy to sell and distribute online, often complementing physical products and services.
Learning how to sell digital products offers the potential for passive income, since they can be created once and sold repeatedly to different customers without needing to replenish inventory. That makes them ideal for creatives, bloggers, educators, and freelancers looking for efficient ways to make money online.
If that’s you, here’s how to create, market, and sell digital products online—including examples of the top digital products.
Click here to start your journey with Pygmy Commerce
What are digital products?
Digital products are goods that exist in a digital format. These include ebooks, music, digital art, software, online courses, and virtual goods sold inside video games. They’re typically delivered to customers via download or email and offer businesses a way to provide value without holding physical inventory.
Why sell digital products?
There are advantages to selling digital products over physical items:
- Low overhead costs. With digital goods, you don’t need to hold inventory or pay for shipping.
- High profit margins. Digital products have few recurring costs, so you retain more sales revenue. Always calculate your profit margins before listing a product for sale.
- Potential to automate. Orders can be delivered instantly with no oversight.
- Flexible products. There are many options for incorporating digital products into your business: offer free products to build your email list, paid subscriptions for access to exclusive content, or licenses to use your digital products.
- E-learning is increasingly popular. Online educators can use digital products to expand their business, with the e-learning industry expected to be worth ₹837.11 billion by 2028.
Along with the benefits, digital products also come with specific challenges to watch out for.
With digital goods, consumers will often have access to free alternatives to what you’re selling. This necessitates careful thinking about your niche and well-written product descriptions that demonstrate your product’s value.
Digital products can also be more susceptible to piracy than physical items. You may need to employ tools and security features to protect your products.
Where to sell digital products
Sell your digital products in multiple online sales channels to increase their reach and expose more people to your brand:
- Start an online store (Pygmy Commerce) to list your digital products, promote your brand, and publish content that appeals to your audience.
- Promote your digital products on social media and set up social storefronts so users can check out while they scroll.
- Create profiles on digital product marketplaces within your niche to access a pre-established audience.
Remember, some marketplaces can take a significant commission for every sale. Avoid seller fees by building your own online store with platforms like Pygmy Commerce.
10 best digital products to sell online
- Online courses
- Ebooks
- Printable digital products
- Digital templates and tools
- Licensed digital content
- Premium content libraries
- Product photography
- Music, art, and entertainment
- Digital services
- Digital memberships
1. Online courses
Online courses are the best way to present in-depth content in a monetized digital format. You can create a presentation, record a video walk-through, or develop a course featuring the voices of subject-matter experts.
Once created, your course can be taken by thousands (or hundreds of thousands) of students. You only need to make updates when your content becomes outdated or loses relevancy.
When ideating your course, begin by visualizing learner outcomes: what do you want your learner to know or be able to do when they have completed your content?
Online courses can include quizzes, knowledge checks, and other interactive activities to boost engagement. Learn how to create an online course in this comprehensive guide on dropshipping and digital commerce.
2. Ebooks
If you are the source of knowledge for an online course, you could also package your expertise as an ebook. For instance, digital cookbooks or resource guides are popular and easy to distribute.
Ebooks are a familiar digital format across audiences and can be accessed via an ereader, computer, or mobile device. Research your topic to ensure you differentiate your content with a unique selling proposition (USP). Your ebook’s USP could be your reputation, the depth of content, or exclusive insights not available elsewhere.
3. Printable digital products
Printable digital products span a wide range of print-at-home possibilities, from personalized wall art, planners, and greeting cards to specialized models for 3D printers or craft activities. Downloadable coloring pages and worksheets are popular for all ages. Check out Pygmy Commerce’s guide on the best print-on-demand companies in 2025 to learn more about the options available.
4. Digital templates and tools
Digital tools equip professionals to do tasks more efficiently. Sell digital solutions such as video editing presets, graphic design templates, marketing strategy frameworks, or app plugins. These products solve common pain points and offer value to your audience.
5. Licensed digital content
Licensable assets such as stock photos, video footage, and music can generate passive income. Protect your content with watermarks and security measures to prevent unauthorized use. Explore strategies for maximizing your revenue streams with licensing.
6. Premium content libraries
Bundle your creations into a subscription-based offering. Provide full access to your digital catalog for a monthly or yearly fee. This strategy helps generate recurring income while fostering a loyal community around your brand.
7. Product photography
Professional product photography is in high demand with the rise of ecommerce. Offering quality product photos can become a lucrative business. Pair photography services with additional digital tools or templates for added value.
8. Music, art, and entertainment
Digital products don’t have to be purely functional. Musicians, artists, and entertainers can monetize their talents through downloadable content, memberships, or merchandise. Platforms like Patreon or custom-built sites can help you engage directly with your audience.
9. Digital services
Digital services pair well with digital products. A designer might offer consultations alongside downloadable templates, or a personal trainer could offer live coaching sessions as part of a subscription package. Consider creating productized services to streamline revenue streams.
10. Digital memberships
Digital memberships provide exclusive access to content, networking opportunities, or branded experiences. Create a sense of exclusivity by offering premium content, limited-edition merchandise, or community events for your members.
Ready to start selling digital products? Explore platforms like Pygmy Commerce to build your store and begin your digital commerce journey today!