One of the biggest challenges in eCommerce is cart abandonment. No matter how smooth the checkout process is, a significant portion of shoppers will still leave without completing their purchase.
Abandoned cart recovery is essential for eCommerce businesses to encourage customers to return and complete their orders. With nearly 70% of carts abandoned, reclaiming even a fraction of those lost sales can drive revenue growth.
In this blog, we’ll explore the most common reasons behind cart abandonment and four powerful strategies to minimize it.
Why Do Shoppers Abandon Their Carts?
Understanding why customers leave their carts helps in implementing effective recovery strategies. Here are some common reasons:
Unexpected Costs: Additional fees like shipping and taxes can cause sticker shock.
Price Comparison: Customers often browse multiple sites before making a final decision.
First-Time Buyer Hesitation: New shoppers may hesitate to purchase from an unfamiliar brand.
Complicated Checkout Process: Slow speed, error messages, and too many steps can frustrate users.
Limited Payment Options: Not offering digital wallets or BNPL (Buy Now, Pay Later) can deter purchases.
4 Ways to Recover Abandoned Carts
Implementing smart eCommerce strategies can reduce cart abandonment and boost conversions. Here’s how:
1. Add a Cart Saver Popup
A cart saver popup appears when a shopper is about to exit the site, nudging them to complete their purchase. Offering discounts or free shipping through these popups can significantly improve conversion rates.
Examples:
“Complete your order now and get 10% off!”
“Spend ₹500 more and unlock free shipping!”
These real-time incentives help reduce sticker shock and encourage hesitant buyers to finalize their purchase.
2. Send Cart Abandonment Emails or SMS
Automated email and SMS reminders help bring back lost shoppers. These messages should include:
A direct link to their abandoned cart for easy checkout.
A personalized message with urgency (e.g., “Your cart is waiting!”).
Limited-time discounts or free shipping offers.
SMS has gained popularity, with over 80% of shoppers opting in for brand messages, making it a powerful tool for abandoned cart recovery.
3. Enhance Product Page Experience
A compelling product page helps shoppers make informed decisions. To improve conversions:
Provide detailed product descriptions, specifications, and sizing guides.
Use high-quality images and videos to showcase products effectively.
Display customer reviews and testimonials to build trust.
With 95% of shoppers reading reviews before purchasing, highlighting social proof can drive more sales.
4. Offer Multiple Payment Options
Expanding payment choices increases the likelihood of a completed purchase. Apart from credit and debit cards, integrating:
Digital wallets (Google Pay, PayPal)
BNPL services (Simpl, LazyPay, ZestMoney)
can help cater to a broader audience and improve checkout success rates.
Start Reducing Cart Abandonment Today
While cart abandonment can’t be eliminated, implementing these strategies can help recover lost sales and enhance customer relationships. Offering discounts, improving product pages, leveraging email/SMS reminders, and providing flexible payment options can make a significant impact on your store’s revenue.
Start optimizing your eCommerce store today with PYGMY Commerce and maximize your conversions effortlessly!