Should You Start Your Own Online Store While Selling on Marketplaces Like Amazon?
Marketplace vs Ecommerce Platform – A Strategic Comparison for Modern Sellers
Online shopping has become the new norm. With customers seeking convenience, fast delivery, and personalized experiences, ecommerce is booming. If you’re already selling on online marketplaces like Amazon or Flipkart, that’s a great start—but there’s still a huge untapped opportunity waiting for you.
Enter PYGMY Commerce, an all-in-one ecommerce platform designed for Indian entrepreneurs who want full control over their brand, sales, and profits.
While Amazon has over 9.5 million active sellers, there are over 26 million ecommerce websites globally—and that number keeps growing. So what’s driving sellers to build their own online stores using ecommerce platforms like PYGMY Commerce?
Let’s break down the difference and why having your own store makes more sense in 2025 and beyond.
What is a Marketplace?
A marketplace is a third-party platform (like Amazon, eBay, or Flipkart) where sellers list their products. You’re essentially renting shelf space, and the marketplace controls customer relationships, brand positioning, and product visibility.
What is an Ecommerce Website?
An ecommerce website is your own online storefront—your digital headquarters. Built with a platform like PYGMY Commerce, your site represents only your brand. You sell directly to customers, manage your pricing, and retain full access to customer data and communication.
Why Sellers are Moving to Ecommerce Platforms Like PYGMY Commerce
1. Control Over Product Authenticity
Counterfeit products plague online marketplaces. Established brands like Nike have exited Amazon due to fakes harming customer trust. With PYGMY Commerce, your products are showcased in your branded store, eliminating the risk of being listed next to cheap imitations. You control your brand image and assure customers of quality and consistency.
2. Higher Profit Margins
Selling on Amazon? You’re paying commissions, FBA fees, listing charges, and more. PYGMY Commerce offers zero commissions, and transparent pricing at just ₹799/month. Plus, you get instant payments to boost your cash flow—unlike marketplace payout cycles that often take 7–14 days.
3. Revenue Security and Pricing Power
Marketplaces often undercut pricing and pressure sellers to participate in discounts. Some even take over best-selling product listings. On PYGMY Commerce, you define your pricing strategy, offer exclusive discounts, and run your own loyalty programs without competing sellers poaching your audience.
3. Smarter Inventory and Delivery Management
Marketplace sellers deal with strict return policies and risk losing visibility due to stock manipulation or negative reviews. PYGMY Commerce comes with built-in inventory and order management tools. You can manage stock levels, track deliveries, and customize return policies to suit your business, not just the platform.
5. Full Ownership of Customer Data
With marketplaces, your customer data isn’t yours—making retention and re-engagement difficult. PYGMY Commerce gives you full access to customer insights: from purchase history to behavior analytics. Use this data to send personalized emails, run targeted ad campaigns, and optimize your site for better conversions.
6. Build a Trusted, Recognizable Brand
On marketplaces, your product is just one among thousands. Your branding is diluted and vulnerable to fake reviews. But with PYGMY Commerce, your storefront reflects your identity—custom domains, branded pages, and unique experiences help create a lasting impression.
Customers engage directly with your business, increasing their trust and turning first-time buyers into brand advocates.
7. Platform Independence
Marketplaces can suspend your account or delist your products with no warning. With PYGMY Commerce, you own your store. You’re not at risk of sudden shutdowns or algorithm changes. Stay online, stay in control, and scale on your terms.
The Final Verdict: PYGMY Commerce vs Marketplaces
Here’s the bottom line: don’t put all your eggs in one basket. Keep using marketplaces for exposure, but build your own online store with PYGMY Commerce to:
Increase profit margins
Build your brand
Own your customer relationships
Secure your business from marketplace disruptions
PYGMY Commerce is designed for Indian ecommerce sellers who want a powerful, flexible, and affordable alternative to Shopify or Amazon. Start your journey toward sustainable ecommerce growth today.
👉 Start your online store with PYGMY Commerce – just ₹799/month(9588/year) only/-. No commissions. Full control.