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10 Best Ecommerce Platforms for Small Business in 2025
Your ecommerce platform can make or break your small business. Here's an overview of the best ecommerce platforms.
In 2025, ecommerce sales make up over 18% of global retail sales, and this number is expected to grow to 22% by 2030. For small businesses and entrepreneurs, the ecommerce market offers huge opportunities to sell products online, grow an online store, and reach customers worldwide. With advanced ecommerce platforms, online store builders, and digital selling tools, starting an ecommerce business has never been easier. Whether you want to launch an online shop, sell on marketplaces, or create a multi-channel ecommerce business, 2025 is the perfect time to expand your digital presence and increase online sales.
But how can you make sure you’re choosing the right ecommerce platform for your ecommerce business?
Discover the 10 best ecommerce platforms for small businesses, and learn which platform suits your eCommerce business.
Essential Features - Checklist for Choosing the Right eCommerce Platform in India
1. PRICING
When comparing Indian eCommerce platforms, don’t just focus on the monthly plan — evaluate the total cost of running your eCommerce business, including payment gateway charges, theme limitations, and third-party integration fees. For instance, an eCommerce platform with limited store design options might require hiring a developer, ultimately raising your overall eCommerce setup cost.
Make sure to consider all hidden expenses before choosing an eCommerce Platform in India, as these additional costs can make a low-cost eCommerce plan more expensive in the long run compared to premium eCommerce business solutions with higher monthly subscriptions.
Key Cost Considerations for Your eCommerce Platform
WEBSITE HOSTING
Most eCommerce platforms offer free hosting to easily launch your online store, but some, like OpenCart’s free version, need separate hosting, adding extra monthly costs.
PAYMENT GATEWAY FEE
When selecting an eCommerce platform, check payment gateway integrations like RazorPay & PhonePe. Platforms with low transaction fees help boost your eCommerce business profits.
TRANSACTION COST
Many eCommerce platforms add extra transaction fees on top of regular credit card charges, particularly affecting small eCommerce businesses and lower-tier platform plans.
PAID PLUGINS
Most eCommerce platforms offer built-in tools to run and grow your eCommerce business, while some require extra plugins or extensions that may come with additional subscription fees.
2. FLEXIBLE CUSTOMIZATION
The top eCommerce platforms for small businesses allow you to build a professional eCommerce store that showcases your brand identity without needing coding or design skills. With fully customizable templates and themes, these eCommerce platforms make it easy to create a unique online presence for your eCommerce business.
As your eCommerce business grows, having an eCommerce platform that supports API integration, CSS, and HTML editing allows you to fully customize your online store. With the right eCommerce platform, you can enhance your eCommerce business, optimize your website, and create a unique shopping experience for your customers.
3. FRIENDLY INTERFACE
Your eCommerce business deserves an eCommerce platform that is intuitive and easy to use. Choose an eCommerce platform that simplifies website setup with customizable templates and responsive design, so even beginners can launch a professional-looking online store. With minimal coding required, your eCommerce site will perform flawlessly on both desktop and mobile, helping your eCommerce business grow faster.
Consider choosing an eCommerce platform with AI-powered website builders to quickly launch your eCommerce business. Top eCommerce platforms also offer AI tools, such as automatic product description generators, to help grow your online store efficiently.
Once your eCommerce platform is live, you can effortlessly manage your eCommerce business by adding products, creating discounts, tracking orders, managing inventory, and handling all essential eCommerce operations from a single, easy-to-use hub.
4. SCALABILITY
For your eCommerce business, it’s crucial to choose an eCommerce platform that scales as your online store grows. Look for a platform that supports increasing product listings, ample storage, and high traffic without slowing down your eCommerce operations. Leading eCommerce platforms like Pygmy Commerce provide unlimited bandwidth and product listings, ensuring your eCommerce business can handle higher sales volumes effortlessly.
5. PLATFORM INTEGRATION
Even the top eCommerce platforms come with essential tools to run your eCommerce business smoothly, but as your store grows, you may need extra functionality—like apps for customer photo reviews, appointment bookings, or advanced marketing tools. Choosing an eCommerce platform with a robust app ecosystem ensures your eCommerce business can scale effortlessly and add the features you need to succeed online.
6. CUSTOMER SUPPORT
When running your eCommerce business, it’s essential to choose an eCommerce platform that offers reliable support, ideally 24/7, to quickly resolve any issues. Popular eCommerce platforms like Shopify also provide extensive online communities and forums where eCommerce business owners can get expert tips, practical advice, and solutions to grow their online store efficiently.
7. MULTICHANNEL SELLING
To grow your eCommerce business and maximize sales, choose an eCommerce platform that supports multichannel selling. With this, your eCommerce store can easily sell products across popular marketplaces like Etsy and social media channels such as Instagram, Facebook and Youtube visibility and making it effortless for customers to complete purchases without setting up separate stores for each channel.
8. OMNICHANNEL MARKETING
Consider choosing an eCommerce platform with robust omnichannel marketing capabilities. This allows your eCommerce business to engage customers seamlessly across multiple channels, ensuring they continue their journey regardless of where they last interacted with your brand. For instance, a potential buyer who clicks on a social media ad for a product can later receive a targeted eCommerce marketing email about the same item, helping drive conversions and grow your online store efficiently.
9. EMAIL MARKETING
Your eCommerce platform should empower your eCommerce business growth. Choose an eCommerce platform that includes integrated email marketing, delivering an impressive ROI of ₹3,000 for every ₹100 spent.
Using a built-in email marketing tool within your eCommerce platform can reduce costs by eliminating the need for extra subscriptions. It seamlessly integrates with your eCommerce business data, including inventory and customer information, to automate powerful email campaigns like abandoned cart reminders, boosting sales and engagement for your online store.
10. ANALYTICS
Advanced eCommerce analytics offer insights far beyond just the number of products sold. They reveal crucial eCommerce business data, including sales trends, customer behavior, and the search terms driving traffic to your eCommerce platform. Leveraging these insights, you can optimize your online store, improve user experience, and boost conversions. For instance, if your data shows that dresses are trending, your eCommerce business can launch targeted marketing campaigns or email promotions highlighting your latest dress collection to maximize sales.
5 Best Ecommerce Platforms For Small Businesses
E‑commerce Platform Comparison
Compare platforms — Platform | Origin | Pricing| Platform | Origin | Pricing |
|---|---|---|
| PYGMY COMMERCE | INDIA | ₹9,588/ Year |
| Zoho Commerce | INDIA | ₹21,588/Per Year (Professional Plan) |
| Shopify | CA | ₹17,988/Per Year (Basic Plan) |
| Ecwid | RU & US | ₹14,400/Per Year (Venture Plan) |
| BigCommerce | AU | $29/Per Month (Standard) |
E‑commerce Platform Comparison
Compare platforms — Platform | Origin | Made For | Pricing| Platform | Origin | Pricing | |
|---|---|---|---|
| PYGMY COMMERCE | INDIA | India’s all-in-one eCommerce platform for growth | ₹9,588/Per Year (Professional Plan) |
| Zoho Commerce | INDIA | Zoho ecosystem needing integrated apps | ₹21,588/Per Year (Professional Plan) |
| Shopify | CA | Store setup, app marketplace & global selling tools | ₹17,988/Per Year (Basic Plan) |
| Ecwid | RU & US | Simple embeddable store for small sellers & social channels | ₹14,400/Per Year (Venture Plan) |
| BigCommerce | AU | Scalable eCommerce Platform with Advanced B2B Features | $29/Per Month (Standard) |
Core Positioning Statement - PYGMY COMMERCE
Discover the essential tools and low-cost features that make launching a profitable online store achievable for every small business in India.
PYGMY COMMERCE
🎯 Core Positioning Statement
In 2025, every growing business needs an affordable and scalable eCommerce platform in India to create and manage an online store with ease. While platforms like Shopify, Zoho Commerce, Ecwid, and BigCommerce lead globally, PYGMY Commerce stands out as the best Indian eCommerce platform — designed to help local sellers and D2C brands build powerful online store websites and grow faster in the digital marketplace.
👍 Pros
- Complete eCommerce Business Solution (All-in-one approach)
- Made for Indian Sellers (Local payment & logistics integration)
- AI-Powered Marketing & SEO
- Affordable for Every eCommerce Business Owner (Budget-friendly SaaS)
👎 Cons
- Limited design flexibility (Compared to full custom platforms)
- No multi-vendor support (Focus on single-brand D2C)
ZOHO COMMERCE
🎯 Core Positioning Statement
Zoho Commerce is an all-in-one eCommerce platform designed for businesses to build, manage, and scale their online stores with ease. It offers integrated tools for inventory management, payment gateways, shipping, and marketing automation, making it a complete solution for growing your eCommerce business.
👍 Pros
- Easy-to-use eCommerce website builder with drag-and-drop features
- Seamless integration with Zoho ecosystem
- Built-in SEO, analytics, and marketing tools
- Secure payment gateways and automated order
👎 Cons
- Limited design flexibility compared to platforms like Shopify or BigCommerce
- Fewer third-party app integrations
- Advanced customization may require developer support
- Slower feature updates for international eCommerce sellers
SHOPIFY
🎯 Core Positioning Statement
Shopify is one of the most popular eCommerce platforms designed to help entrepreneurs create, manage, and grow online stores with ease. It offers a wide range of eCommerce tools, from customizable templates to secure payment gateways, making it ideal for both beginners and established eCommerce businesses.
👍 Pros
- Easy-to-use eCommerce website builder
- Reliable hosting and fast website performance
- Supports multiple payment options
- Scalable for growing eCommerce businesses
👎 Cons
- Transaction fees on non-Shopify payments
- Limited design flexibility without coding
- Monthly plans can be costly for small sellers
- Higher developers to build your website
ECWID
🎯 Core Positioning Statement
Ecwid is a popular eCommerce platform designed for small and medium-sized businesses to easily build, manage, and grow their online store. It allows sellers to add a shopping cart to any existing website or social media page, making it an ideal eCommerce solution for startups looking for flexibility and affordability.
👍 Pros
- Easy to integrate with existing websites and social media
- Affordable pricing with a free plan available
- Multi-channel selling (website, Facebook, Instagram, marketplaces)
- Fast setup and user-friendly dashboard
👎 Cons
- Limited design customization options
- Fewer built-in features compared to other advanced eCommerce platforms
- Scalability can be restricted for large eCommerce businesses
BIG COMMERCE
🎯 Core Positioning Statement
BigCommerce is a leading eCommerce platform built for fast-growing online businesses. It offers powerful eCommerce tools, scalable features, and built-in SEO optimization to help you build, manage, and grow your online store. Designed for both small businesses and enterprise-level brands, BigCommerce provides advanced integrations, secure checkout, and seamless multi-channel selling across marketplaces and social media.
👍 Pros
- All-in-one eCommerce solution with advanced features
- Strong SEO tools for better search visibility and traffic
- Supports multi-channel selling on Amazon, eBay, and Facebook
- Scalable for growing eCommerce businesses
👎 Cons
- Pricing plans can be expensive for startups
- Limited free themes compared to competitors
- May require developer help for full customization
In today’s competitive eCommerce landscape, choosing the right eCommerce platform can define your business growth. PYGMY Commerce stands out as an affordable, scalable, and India-focused eCommerce solution built to help entrepreneurs and small businesses create, manage, and grow their online stores with ease. With powerful tools for store management, online POS, accounting, and digital marketing, PYGMY Commerce goes beyond just a platform — it’s a complete ecosystem for your eCommerce success. Whether you’re launching your first online store or scaling a D2C brand, PYGMY Commerce gives you everything you need to sell smarter, reach more customers, and grow faster.
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